This campaign was designed to help companies and jobseekers develop comprehensive plans to improve parenthood benefits in the workplace.
The primary goals of the campaign were:
Raising awareness about fertility and the importance of family-friendly policies.
Generating leads for the sales team through two targeted campaign strategies.
Generating leads for the sales team through two targeted campaign strategies.
By addressing workplace benefits and fertility awareness, the campaign aimed to foster a supportive environment for employees while driving measurable results for the company.
